Wedding cakes are expensive, right?

Well… yes and no. Realistically, custom products of any kind are expensive compared with mass-produced. Custom products require skill, time, and often expensive raw ingredients. Custom cake baking ticks all these boxes – the raw ingredients cost a LOT, and the industry is filled with highly-skilled people who need to earn a living from their jobs.

According to the Australian Easy Weddings Survey 2016, the average cost of a wedding cake was $525.

Considering the average wedding has 98 guests, this amounts to $5.35 per person. This will vary widely based on the kind of cake you're after, and the region in which you live, but it might seem expensive at first glance.

But what if instead of cake, I said statement piece? Your wedding cake is a central part of your wedding and will be remembered.

Let’s look at a 3-tiered, classic fondant cake someone might have for their wedding for 98 people:


By the time you add flowers (>$110), buttercream, fondant and quality chocolate (~$160), the >5 hours' labour time for the prep, delivery and painstaking fondant work, it becomes apparent most bakers don’t have much margin.

So, how do you save money? Here’s some tips to reduce the raw ingredient and labour costs on your cake:


  1. Go naked or buttercream with a rustic finish – it's time consuming to get a perfect finish on either buttercream or fondant
  2. Use flowers or fruit that are in season (this is just a cost saving measure all round really – imported goods cost a lot!) or use fake flowers.
  3. Use a local baker that’s close to your venue – delivery for a cake maker is the time to drive and set up the cake plus tolls and fuel; the closer they are the less they spend and the less you spend
  4. If your venue is providing dessert – get tea serving or wedding servings sized cake (if they aren’t, then a larger slice of cake is probably worth it!)
  5. Talk to your baker about a sheet cake for dessert, but have small display cake to cut into and look nice.

Be honest about what's important to you, and what you’re willing to compromise on.

Have a look on the CakeServer website ( to build a cake that suits your tastes and budget. You can change it as many times as you like before submitting to our bakers.